UFC 300: PEREIRA vs. HILL Shatters Records at T-Mobile Arena

TKO Group Holdings proudly disclosed that UFC 300: PEREIRA vs. HILL, orchestrated at the T-Mobile Arena in Las Vegas on April 13, catapulted itself into the annals of UFC as one of the top-grossing events. This spectacular evening rewrote the records in attendance and revenue, emphasizing its monumental success.

Gate Revenue and Attendance
The event amassed a staggering $16.5 million in gate receipts, securing its spot as the third highest earner in UFC’s storied timeline. A packed crowd of 20,067 spectators set a new attendance record at T-Mobile Arena, continuing UFC’s streak with its sixth sellout of the year and eleventh consecutive since October 2023.

Viewership Achievements
Viewership metrics were equally impressive, with the prelims on ESPN platforms, including ESPN+, Hulu SVOD, ESPN, and ESPN Deportes, attracting the most viewers ever for UFC prelims. This lead-up event peaked at 2.49 million viewers right before the main card, marking it the most-viewed sports event during primetime on that Saturday across both cable and network TV, captivating key age and gender demographics.

Merchandise Sales
Merchandise sales reached new heights, marking this event as the highest-grossing for UFC arena merchandise sales to date, second only to UFC 193 in terms of overall merchandise revenue.

Global Partnerships and Commercial Success
Sponsorship sales for UFC 300 also topped previous records, with all available inventory being snapped up. In terms of Pay-Per-View, the U.S., Canada, and Australia reported their highest viewership since notable past events, with movie theaters across the U.S. experiencing unprecedented participation.

Social Media Impact
On social media, UFC 300 set new benchmarks, amassing over 1.1 billion video views during fight week, led by the viral knockout by Max Holloway. This interaction highlights the event’s broad and engaged global fanbase.

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