Twitter to host Live Event Page for PFL fans to experience pre, during, and post-fight content
PFL 2021 season premieres on Friday, April 23 in primetime across ESPN networks and streaming platforms
NEW YORK (April 19, 2021) – The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced a new partnership with Twitter. The multi-faceted partnership will give MMA fans around the country a unique viewing experience with curated content from PFL fighters and other leading personalities before, during, and after the fights on Twitter through its new live event page. Fans will also have the opportunity to tune-in live during fighter weigh-ins and see their favorite fighters like never before.
“Twitter and PFL are looking forward to advancing the sport by delivering a premium viewing experience to the 550 million MMA fans worldwide,” said PFL CEO, Peter Murray. “Our partnership with Twitter, the place where MMA conversation thrives, will bring fans closer to the action by providing premium real time content for our global fan base.”
Through the partnership, fans will have insider access to PFL fighter training content from the regular season bubble, live PFL fight night content, the pre-fight walk-out, real-time highlights, post-event PFL fighter press conference and The Round Up – which is a live feed where influencers will host a chat with fans during commercial breaks while they discuss what just happened in the fights and what they think is yet to come. PFL and Twitter will also launch a hashmoji for fans Tweeting about the event, with the hashtag #PFLMMA.
“We are pumped about our new collaboration with the Professional Fighters League,” said TJ Adeshola, Head of U.S. Sports Partnerships at Twitter. MMA fans on Twitter are very engaged, and they’re looking for creative new ways to experience fight content, directly within their timelines. The PFL delivers an innovative product for the MMA community on Twitter — and we look forward to bringing this epic partnership to life.”
Professional Fighters League has quickly established itself as the No. 2 MMA company in the world. The league has experienced tremendous YoY growth across digital channels as they grew their Twitter following by nearly 150%, increased their digital audience by 30% and experienced a 200% social engagement spike.
With the addition of world-class talent – from elite fighters to established business executives – and partnering with industry-leading brands such as Anheuser-Busch InBev, GEICO, CarParts.com and Socios, the PFL continues to accelerate its global expansion. Sports fans across more than 160 countries around world will be able to tune in to the league’s highly anticipated return on April 23 in Atlantic City, NJ.