The Professional Fighters League (PFL), the fastest growing and most innovative sports league, today announced Proper No. Twelve Irish Whiskey as the Official Whiskey partner of PFL Europe.
Proper No. Twelve will sponsor all four PFL Europe events across the UK, Germany, France and Ireland including Regular Season, Playoff and Championship. This partnership will allow Proper No. Twelve to continue its rapid rise founded in a close association with the MMA community. The partnership includes event branding, broadcast advertising, fan engagement and consumer promotions.
“The Professional Fighters League is excited to partner with Proper No. Twelve Irish Whiskey for the inaugural PFL Europe Season which kicks off on March 25 in Newcastle,” said PFL CEO Peter Murray. “The PFL and Proper No. Twelve both look forward to delivering fans the opportunity to experience the best European MMA compete in the PFL’s true sport season format with scheduled events in 2023 also to be staged live from Berlin, Paris and Dublin. More Than A Fight.”
PFL Europe is the PFL’s first international league and will showcase the very best MMA athletes across Europe. PFL Europe will hold quarterly events throughout 2023 beginning in Newcastle on March 25. The ground-breaking league will feature 32 of Europe’s top fighters from 14 countries competing across four weight divisions. After four events, four PFL Europe Champions will be crowned with each Champion taking home $100,000. Champions also have a chance to earn a spot on the PFL Global Roster and the $1 million global season prize.
PFL is the #1 fastest growing company in MMA and the #2 MMA company on worldwide basis. PFL is the only promotion in MMA with the sports-season format, where individual fighters compete in sports-season “win and advance” meritocracy like all other major sports. The PFL fighter roster is global and world-class, with fighters from over 20 countries and 25% independently ranked in the top 25. PFL leads in technology and innovation, with its proprietary PFL SmartCage powering real-time betting and next-gen viewing experience. PFL is aired primetime live in the U.S. on ESPN and ESPN+ and in 140 countries via 25 leading broadcast and streaming partners.
About Professional Fighters League
Professional Fighters League (PFL) is the fastest growing and most innovative sports league. PFL is the #2 MMA company worldwide on all key metrics and the only with the sports-season format where individual fighters compete in Regular Season, Playoffs, and Championship. The Company has four global live fight franchises: PFL League Season, PFL Challenger Series, PFL PPV Super Fights, and PFL Europe.
PFL airs live in the U.S on ESPN and ESPN+ and is broadcast and streamed to 140 countries with 25 international leading media partners, including DAZN, DirectTV, Viaplay, Sky Sports, and MBC. PFL has dozens of major brand sponsors such as Anheuser-Busch, GEICO, Bose, US Marine Corps, and Celsius Energy Drink.
PFL is backed by blue-chip investors including Ares, Luxor Capital, Elysian Park Ventures, Knighthead, Legends, and numerous NBA, MLB, NHL, and MLS team owners.
MMA is the growth sport of this decade, with over 600 million fans worldwide, the youngest audience demo of any sport, and true global revenue streams.
PFLmma.com; Instagram (@PFLmma); Twitter (@PFLMMA); Facebook (/PFLmma)
About Proper No. Twelve Irish Whiskey
Proper No. Twelve is an Irish whiskey created by Conor McGregor, a proper born and bred Irishman and one of the world’s most iconic athletes. Inspired by his pride for Ireland, his love of Irish whiskey, and his upbringing in Crumlin Dublin 12, Proper Twelve is a whiskey that reflects the values of hard work, hustle, and loyalty. Proper Twelve a whiskey that blends the finest single malt with sweet golden grain, into a smooth, complex & sophisticated Irish whiskey with hints vanilla, honey-like sweetness and toasted wood. Since launch Proper Twelve has grown rapidly to become one of the world’s bestselling Irish Whiskeys.